Client

Villa Archange

Project

Community Management

Project description

Villa Archange, led by renowned two-Michelin-starred Chef Bruno Oger, sought to elevate its social media presence and engage with a broader audience.

My proposition was to build and grow their Instagram account from scratch, curating a refined digital experience that mirrors the restaurant’s prestigious reputation.

Project specifics

  • Instagram
  • Community Management
  • Audience building
  • Influencer marketing
  • Data Analytics
Social Media Strategy

Increased brand awareness and organic engagement​

The newly launched Instagram account was crafted to engage a niche audience, with a focus on organic content creation. I developed a strategy that increased Villa Archange’s followers by more than 6,000 in 1.5 years, fostering a community of food lovers and Michelin restaurant enthusiasts.

Content Creation

Curated visually appealing and relevant content​

A content plan was executed with high-quality client photos, stories, and reels, reflecting the elegance of the restaurant. Each piece was carefully tailored to capture the culinary excellence and luxury dining experience Villa Archange offers.

Community Engagement

Active interaction with industry professionals and guests​

To increase visibility, I interacted with other chefs, engaged with followers of Michelin-star restaurants, and tagged clients in posts to drive further engagement. We obtained higher post interaction and a growing, dedicated audience.

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Lucie was tasked with creating and managing the restaurant’s Instagram account from scratch, with very limited resources (minimal budget and visual assets). At the same time, she handled various other aspects of our communication strategy. Through her meticulous work and ability to maximize available resources, she successfully attracted over 6,000 followers in 18 months, significantly boosting our online visibility and establishing us as a key player in the industry. I highly recommend Lucie for her autonomy, discipline, and organizational skills. She executed this project brilliantly while efficiently managing her numerous other responsibilities.

Cécile Moatti

Head of Communications @ Villa Archange

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