Client

Textbroker

Project

SEO & Content Creation

Project description

As Lead Digital Marketing Manager for Textbroker, Europe’s #1 content-as-a-service platform, I led the development and execution of a comprehensive SEO and content strategy to boost organic visibility and lead generation in the French market. Part of the strategy involved launching campaigns around emerging industry trends, such as AI in content creation, to position Textbroker as a thought leader in the market.

Project specifics

  • SEO Strategy
  • Content Marketing
  • Lead Generation
  • Data Analytics
SEO Strategy

Drive high-quality traffic and boost lead generation

The SEO strategy targeted clients ready to convert, optimizing the content for high-intent queries to ensure Textbroker appeared in front of those actively searching for content solutions. By integrating AI-related campaigns, we also tapped into emerging content trends, further enhancing the platform's visibility.

AI & Industry Trends

Position Textbroker as a thought leader in emerging trends

We launched AI-focused content campaigns to capture businesses exploring innovative content solutions. This positioned Textbroker as a leader in the evolving landscape of hybrid content creation, attracting both traditional clients and those looking into AI-boosted writing.

Content Optimization

Boosting visibility and authority

Strategic content creation and on-page SEO efforts contributed to significant growth in organic traffic and keyword coverage. By focusing on high-intent keywords and improving site architecture, Textbroker’s visibility in competitive and niche areas improved, resulting in stronger authority and lead generation.

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Keyword Coverage YoY

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Organic Clicks

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of Total Leads

Lucie led the SEO and content strategy for Textbroker, significantly contributing to our online visibility to expand our market coverage within the French market. Thanks to her work, the most strategic keywords we targeted reached the top 5 rankings, generated valuable organic traffic, and finally helped us to drive more qualified leads and business. I highly recommend Lucie for her expertise in SEO and content marketing. She consistently delivers outstanding results and is a pleasure to work with.

Oliver Emmrich

CMO @ Textbroker

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