Client Textbroker Project Data-Driven Email Optimization Project description Textbroker wanted to improve the performance of its French monthly newsletters, which shared the latest blog updates and relevant landing pages. My approach to boosting open and engagement rates was conducting A/B tests on subject lines by exploring variations in tone, personalization, and styling. Project specifics Email […]
Client Textbroker Project SEO & Content Creation Project description As Lead Digital Marketing Manager for Textbroker, Europe’s #1 content-as-a-service platform, I led the development and execution of a comprehensive SEO and content strategy to boost organic visibility and lead generation in the French market. Part of the strategy involved launching campaigns around emerging industry trends, […]
Client Villa Archange Project MICE Project Management Project description At Villa Archange, a two-Michelin-starred restaurant by chef Bruno Oger, I led MICE (Meetings, Incentives, Conferences, and Events) project management for high-profile events. From private functions to international congresses, I managed a budget of approximately €350,000 annually and coordinated events for prestigious clients such as the […]
Client Storylake Project Brand Strategy & GTM Project description As Storylake, a renowned marketplace for high-quality expert content, expanded its services, I led the GTM and brand strategy, focusing on crafting a unique voice that resonated with both U.S. and German markets. My goal was to position Storylake as a trusted, authoritative source by leveraging […]
Client Villa Archange Project Community Management Project description Villa Archange, led by renowned two-Michelin-starred Chef Bruno Oger, sought to elevate its social media presence and engage with a broader audience. My proposition was to build and grow their Instagram account from scratch, curating a refined digital experience that mirrors the restaurant’s prestigious reputation. Project specifics […]
