Client

Storylake

Project

Brand Strategy & GTM

Project description

As Storylake, a renowned marketplace for high-quality expert content, expanded its services, I led the GTM and brand strategy, focusing on crafting a unique voice that resonated with both U.S. and German markets. My goal was to position Storylake as a trusted, authoritative source by leveraging SEO and communication strategies emphasizing the platform’s Unique Value Proposition (USP) and client benefits.

Project specifics

  • Brand Strategy
  • Content Marketing
  • SEO Audit
  • Competitive Positioning
Brand Strategy

Building trust and authority in a competitive market

Through a comprehensive brand strategy, I reinforced Storylake’s position as a leader in expert-driven content creation. This included aligning Storylake’s messaging with its core strengths—quality content from subject matter experts (SMEs). With a semantic analysis, I refined Storylake’s messaging to highlight the direct benefits to clients: provide authoritative and insightful content tailored to every industry needs.

Online Presence

Establish a strong and credible digital footprint

To solidify Storylake’s online authority, I conducted a thorough SEO audit, optimizing both technical and content elements. This included improving site architecture, offers' wording, and creating a content strategy aligned with SEO best practices. As part of this, I developed a content calendar, selecting high-potential keywords and identifying subject matter experts from Storylake’s expert database to create content tailored to these opportunities.

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Markets

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Content Pieces

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PageSpeed Score

With her extensive strategic know-how in content marketing, Lucie has supported us in many international content projects. With her expertise, she also helped us publish high-quality and precisely targeted content for the French market, which allowed us to significantly improve our rankings and substantially increase our traffic. We can highly recommend Lucie as a very competent and dedicated addition to any marketing department.

El-Hadi Zahri

CEO @ Storylake

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